The Harambee Prosperity Plan II (2021-2025)>The Prosperity Plan
A well-designed sales funnel typically consists of several stages, each with its own purpose and tactics to move potential customers closer to making a purchase. Here's a basic breakdown:π₯π₯π₯π₯πππππ Awareness : This is the top of the funnel (TOFU), where you attract potential customers to your brand and offerings. Strategies here often include content marketing, social media engagement, advertising, and SEO. Interest : Once people become aware of your brand, you need to pique their interest and encourage further exploration. This stage involves providing valuable content, free resources, or compelling offers to keep them engaged. Consideration : In this stage, potential customers are evaluating your products or services against their needs and preferences. You'll want to provide detailed information, testimonials, case studies, and comparisons to help them make informed decisions. Decision : This is where the actual purchase decision happens. Offer incentives, discounts